21 Jun Value of Marketing Project Management
Value of Marketing Project Management
So, first, let’s look at the practice of project management. The value of project management is that it delivers consistent results, reduces the cost, increases efficiencies in the process, improves customer service and satisfaction, and provides a competitive advantage to your company.
Keeping the many marketing projects on track requires a strict management of metrics and project goals that extends across the project team and out to suppliers, contractors, the client and the other stakeholders.
The State of the MRMcentral 06/19 Project Management report finds that PMs:
Reduced failed projects by 34 percent
Delivered 31 percent of projects under budget
Demonstrated a 26 percent improvement in productivity
Delivered 14 percent of projects ahead of schedule
Saved companies an average of $8,900 marketing dollars per project
With the right resources, a clear timeframe for delivery and senior leadership support, a strong and disciplined project management practices will drive an organization forward.
The way to get the most value out of a project management methodology is through metrics: focus on measurments and processes tied to business goals, collect the data and make them available to everyone.