Marketing and Technology are our passion and we regularly meet equally passionate and fascinating marketers every day. So, we decided to share their voices and perspectives with you. Find out more on what challenges they are facing, which projects they are working on and even topics outside the marketing world. Our first guest is Hajo Blingen – Vice President, EMEA Marketing, Acer Europe, Middle East and Africa.

1.

What is your current Marketing focus at Acer?

The transformation in becoming the center of excellence and leader of digital marketing across all available platforms, customer touchpoints and customer segments.

2.

What is your current challenge?

Working in an ultra-competitive environment like the PC industry is always an exciting and challenging journey. Our never-ending mission is to create “blue oceans” and new market niches to position Acer as a leader and innovator and to stay away from all these toxic price battles. We did a great job over the last years in positioning Acer & Predator as one of the most admired gaming brands worldwide and being top of mind within the esports community. And we will repeat the same success story with the newly established sub brand “ConceptD” to address the commercial segment of modern creators. Definitely much more to come over the next years.

3.

Best football player ever?

Any doubt that Lothar Matthäus is the one? Not only for 5 World Cup appearances and countless trophy wins, but clearly the role model for true leadership and proofed to play on the highest level at the age of 40 – clearly the results of unique professionalism and attitude.