A Campaign Is A Project

A Campaign Is A Project

We all know how important it is to have tools in your marketing technology stack that help you target and acquire new customers as well as demonstrate your results. But what about something that helps you be more organized and better deliver your own work?

The best marketing teams are turning to project management software to manage tasks and transform how work gets done.

By documenting and refining your workflows, simplifying your processes, and having a single system to record everything, your marketing team can quickly and easily see long-lasting improvements in how they work.

And just like any other kind of project, a campaign has a budget, a set of team members and roles, a timeline, data and target markets, and objectives. And capturing and tracking all this important campaign information in separate places (spreadsheets, Google Calendar, a few Word docs, etc.) is super cumbersome and will never give your team the full birds-eye view of the campaign.

That’s the beauty of a good project management tool: it’s good at showing you the full picture, but also helps you drill down and organize the small stuff. You don’t get top-down organization like that from a set of standard office tools.

Here’s how a project management tool can keep your content production rolling smoothly:

The calendar

Can keep track of and display deadlines for all roles and anyone else who had a role in the making of the final product.

The to-do list

Makes it easy to break it down into the steps needed to create a blog post (or a video for Instagram, or any kind of content) into simple, actionable tasks. You’ll be able to see everyone’s to-do list as well as what still needs to be done to ensure on-time and on-budget delivery.

Social media or content marketing action?

Good news: that’s a project. One you can organize with target dates, milestones, budgets, and goals.

By implementing one platform across lots of different projects or sub-teams, you can save time and it is much more efficient for the entire team. In turn, with everyone using one system, you can accelerate system adoption, ease onboarding, and truly centralize your marketing project management.

Finally. Simplicity.

Ease of use is something that you want – no, you need — from your software system. You and your team should insist on something that takes less time with which to get acquainted because that means less time training and more time spent on actual work. Having an intuitive, easy to use software system maximizes a very important resource – time. After all, project management software is supposed to make things easier and faster for you… and not require months to implement and days to train users.

How will you manage your marketing projects this year?