05 Apr People Product Platform
People Product Platform
Every manager knows that people are the capital by which they get their results, and most of the time managers acknowledge this.
Most managers spend a lot of time focused on their people. They think they can improve organizational performance by influencing their employees. But is this true? Maybe there are different and faster ways to improve performance.
Managers assume that many organizational problems are caused by employees. Employees are the reason why the service level, production standard or quality measurements are not met. They should know that 85% of the issues within an organization are caused by its processes and systems, or lack there of.
Working to improve processes only makes sense when the work is done in close collaboration with the people who execute the tasks because they have the information which is generally invisible to management but essential to implementing improvements.
It’s imperative to have the key people in all your teams on board when implementing a new system such as MRM. People throughout your organization must embrace change. Everyone must be open to the possibilities of gaining benefits from doing things a new, better way.
A strong Marketing Resource Management system lets them get on with doing what they do best. They can focus on adding value for themselves and ultimately improving the quality of work they produce. This further improves your product information, which improves your employees’ experience and quality of work.
Your marketing department has a huge responsibility of making a business viable and successful.
It needs to do this by creating awareness, engaging customers, researching competitors and their product, preparing promotional activities and materials and a whole host of other responsibilities.