16 Sep MRM Got Your Back
MRM Got Your Back
Of all the knowledge in the world, you can possibly possess, you can only be sure of what you know, and what you don’t. Basically, you still have a lot of learning left to do. And as a marketer, you need to keep learning to innovate, create and be effective with every decision you make.
To keep making decisions favorable for the growth of the organizations, you need to have your ears to the ground. In a competitive economy like ours, it is important to stay updated with the progress of competitors as well as concerns and preferences of your customers.
Whether it’s shining shoes, selling hand soap, or manufacturing car parts, the primary objective of most companies is to make money. And without customers, these revenue-hungry businesses would fall flat on their faces. Customers are at the core of any sales strategy, which is why it’s critical to understand their opinions and behaviors. Continuous pulse checks of the market and consumers allows businesses to be opportunistic, innovative, and, ultimately, one step ahead of the competition.
Marketing in 2019 is certainly not what it was in the 1940’s. There is no longer a need to vacillate options of using the newspaper or local billboards to advertise. Today’s market requires an in-depth knowledge of online pay-per-click ads, SEO, and marketing research. As time does, it has changed the way people market their companies.
MRM is Your Defense Against Falling Behind
Your focus is on strategies that attract customers to your website. That means creating great content, sharing relevant posts on social media, optimizing your site and content for SEO, etc.
This is a fundamental change from the way that companies used to understand marketing. Today, people don’t want to be interrupted. They don’t want banner ads advertising something they’ve never been interested in. A growing number are using ad blockers. Digital natives, or Gen X/Y/Z, are especially good at tuning out anything that feels like an ad.
Marketing Has Other Things To Worry About
To succeed as a modern content marketer, you need to produce many types of content based on consumer and market insides.
A successful content marketer is then forced to be dancing daily between a dozen or more team members, to upload content, cut and paste, review metrics, share with different stakeholders, etc.
Content marketing must be coordinated. Different components of marketing—demand gen, social, design, retention, PR—need to be involved.
This is were MRM steps in
The primary benefit of implementing and properly using MRM technology is that it enables companies to work through internal complexities in their marketing processes.
To solve this issue, you need a solution that will grant you more visibility into the creative operations pipeline. By understanding which stage each asset is currently at, you can help speed things along if the process has stalled. In addition, you can calculate the average time that you spend at each stage, and work to shorten the stages that are unnecessarily long.